Our Story

The globally loved handmade industry is the biggest employer of the local creative economy and the bedrock of this industry is its rich diverse talent - the millions of artisans, majority of whom are women.

It has never felt more urgent to start building an inclusive ecosystem that supports, strengthens and empowers women in this sector by generating employment, creating financial stability and fostering a sense of innovative leadership to walk a new path of freedom & opportunities.

Our Story_Indigo ii.jpg

Our vision is to bring businesses & consumers together across borders, by giving them access to high-quality products directly from the makers and change the way we gift & shop for handmade.


Our Story_Red Saree 2.jpg

There is a growing consumer consciousness around ethical, handmade, sustainable practices that create value for marginalized populations.

We are deeply invested in bridging this gap by: 
transforming artisans into digital-savvy entrepreneurs;
protecting individual agency;
strengthening  productivity with marketing & sales;
building a growth roadmap for ethical and transparent businesses.